Our new product concept "Les Petits de Madlin"

Éclairs and Madeleines – two pieces of baked goods that don’t have much in common except for their French names. And that was precisely the challenge for our IREKS master confectioner Madlin, who also became the campaign’s namesake. She had the idea to create a new connection between the two different types of baked goods. A name was quickly found for these artful little cakes – “Les Petits de Madlin”.