Launch event with new distributor CREATION FOOD
After ending our cooperation with our previous distribution partner, we were able to gain a new, highly competent partner in Taiwan: CREATION FOOD. Since the beginning of 2024, we have been in close contact with the distributor, with whom we had a brief business relationship some years ago. We came to the joint decision to attempt a re-market entry in Taiwan. At the launch event in Taipei in April 2025, both original German recipes and locally adapted recipes − with softer, sweeter flavour profiles tailored to the Taiwanese market − were presented. Guests at the event included representatives from well-known industry players, including bakery chains, airline catering, artisan bakeries, and hotels. Representatives of the responsible food authority were also present. A special highlight was the presentation by the FDA and a moderated interview session with FDA representatives and industry VIPs. Topics discussed included sourdough, staff shortages, and current industry trends in Taiwan.
Overall, the event was very successful, and we are confident that our renewed market entry together with CREATION FOOD will strengthen our business in Taiwan.
